Press Release: Perdomo Cigars lowering their prices

April 2, 2010

Dear Cigar Lovers,
At this very same time last year, we were all hit with the punitive SCHIP, a 700% tax increase on premium cigars.
Our company, Tabacalera Perdomo, made a courageous decision and absorbed this ridiculous tax on more than 70% of our brands and also reduced the price of our famous Perdomo Reserve line, by $25.00 to $37.50 a box! When manufacturers were again raising prices in these tough times, we went completely against the industry trend and lowered our price points last April. As we approach the completion of the first year since that dreadful “cigar tax day,”
I am proud to say that the huge risk we took paid off as you spread the word and supported Perdomo Cigars.
With today’s poor economy and the continued attacks of taxation and smoking bans, I spend most of my days asking: What can I do to ensure you will have the opportunity to enjoy Perdomo cigars every day? My solution is complex and difficult, but it’s simply the right thing to do. This year, as you continue to experience numerous price increases again – in addition to last year’s outrageous taxes - I ask myself, “Aren’t we in this together?” My answer is an unequivocal “Yes!” That’s why, starting in April, we will reduce the prices on even more of our most popular brands, including our Perdomo Lot 23, Perdomo Grand Cru, Perdomo 2 (Squared) L.E. 2008!
As we roll back our prices on Perdomo cigars to levels not seen since 2007, you may ask yourself: “Why is Nick doing this again?” My answer is quite simple: I trust that cigar smokers are smart with their hard earned dollars and will recognize Tabacalera Perdomo’s efforts to provide premium quality cigars at very affordable prices.
A year ago, when we reduced our prices, many of you called or emailed to thank me. Our sales team also received numerous handshakes and compliments. I sincerely thank you and I will always remember your kind words. As one of the few remaining family owned and operated American cigar companies, we control every aspect of the agricultural, manufacturing, and distribution of our brands. Efficiency and total quality control continue to be our top priorities, and this will not change, I assure you!
On behalf of the “Perdomo family” in Miami, Nicaragua, and across the United States, we want to thank you for your loyalty and support. We look forward to many more years of offering you outstanding Perdomo cigars at affordable prices!

Sincerely,

Nick Perdomo, Jr.

President, CEO
Tabacalera Perdomo
http://www.perdomocigars.com