PRESS RELEASE: TORANO ANNOUNCES NEW SIZE FOR THE EXODUS 1959 50 YEARS

TORAÑO FAMILY CIGAR COMPANY ANNOUNCES THE LAUNCH OF NEW 6x60 SIZE EXODUS 1959 50 YEARS WHILE DROPPING HINTS OF MORE TO COME


FOR IMMEDIATE RELEASE

(Miami, Florida) May 12, 2011 - Toraño Family Cigar Company, makers of some of the finest cigars in the world, is excited to announce the upcoming launch of the Exodus 1959 50 Years BFC 6x60 that will be unveiled at this year’s IPCPR trade show in Las Vegas, NV.

The BFC 6x60 is the fifth vitola to be introduced by the family in this line, which has become a true staple of the Toraño portfolio. The Exodus 1959 50 Years has received many accolades, including being awarded a 93 rating by Cigar Aficionado and ranked number 12 on their list of top 25 cigars of the year in 2010.

“The popularity of larger ring gauges continues and we felt that the Exodus 1959 50 Years blend worked very favorably in a 6x60,” said Charlie Toraño, President of Toraño Family Cigar Company.

The Exodus 1959 50 Years is dressed in a Brazilian Arapiraca sun-grown wrapper, that is accompanied by a Honduran binder with fillers from Estelí and Pueblo Nuevo Nicaragua. The blend offers a unique and flavorful profile which provides sweet, creamy notes that dominate the palate with subtle hints of spice, dark chocolate, and raisin. This line is also available in a 5x50 Robusto, 51/2x52 Torpedo, 6x48 Short Churchill and a 5x55 Box Press. For those still unclear what “BFC” stands for, the Toraño’s have left that up to the creative minds of cigar smokers…

The new line extension for the Exodus 1959 50 years isn’t the only new product Toraño is working on for the upcoming IPCPR. Charlie Toraño and the gang are currently putting finishing touches on two new exciting brands which are sure to turn heads in Las Vegas. When asked to elaborate on the new brands Charlie Toraño can hardly hide his grin and simply says, “Would love to talk about it but all I can say is that they are currently under lock and key”.

A leader in the cigar industry, Toraño Family Cigar Company is a four generation company currently based in Miami, FL. It enjoys a rich heritage and history in tobacco growing and manufacturing. For more information: www.torano.com. Please also follow Toraño on Face book: Toraño A family Cigar Company or on Twitter: @TORANOFAMCIGARS.