Monday, May 9, 2011
PRESS RELEASE: TEAM LA GLORIA DEBUTS “EL PERRITO WAR OF FLAVORS”
TEAM LA GLORIA DEBUTS “EL PERRITO WAR OF FLAVORS”
Richmond, VA--Team La Gloria® presents El Perrito War of Flavors, an innovative new cigar handcrafted entirely by hand and shaped without a cigar mold.
The cigar’s distinctive name is derived from a term coined at the El Credito® Cigar Factory in Santiago, DR. El Perrito (translation: little dog) was created by two cigar factory supervisors (Robert Batista and Juan Almonte) who brought their concept for a small, powerhouse cigar to El Credito’s Michael Giannini (director of marketing) and Yuri Guillen (director of manufacturing). The supervisors came to Michael and Yuri, raving about how they made the cigars and describing the taste experience as a battle of flavors in the mouth. Michael and Yuri sampled the prototypes and the rest, as they say, is history.
According to Michael Giannini, “El Perrito is a prime example of how Team La Gloria operates. We’ve empowered all of our employees, from rollers and bunchers to supervisors, to bring forth ideas for new products. When Yuri and I were approached with the concept of an entirely handmade cigar with incredible flavor, we almost instantly became excited. El Perrito continues our platform of innovation by allowing us to bring a unique and value-priced offering to market and we’re confident it will be a fast favorite among premium cigar consumers.”
Handcrafted with two filler leaves (Nicaraguan and Dominican), bound with Connecticut Broadleaf and wrapped with Ecuadoran Habano, El Perrito cigars are shaped entirely by hand, using the index finger to achieve a torpedo-like head.
Sized expressly to maximize the flavor of the blend, the 5 1/2” x 38 cigar is bundled and packed in a rustic wooden box which hints at the cigar’s humble beginnings. El Perrito War of Flavors is currently debuting at tobacco shops across the U.S. for a suggested retail price of just $2.50 per cigar, or for $125.00 for a 50-count, boxed bundle.
El Credito El Perrito War of Flavors continues the tradition of innovation that has garnered acclaim for Team La Gloria, the new product development team for La Gloria and El Credito cigars.
About La Gloria Cubana
La Gloria Cubana cigars are produced by General Cigar Co. Inc., a division of Scandinavian Tobacco Group, which manufactures and markets handcrafted cigars for the premium market. Committed to delivering cigars of the finest quality, General Cigar’s skilled artisans produce Macanudo®, Cohiba®, La Gloria Cubana, Punch®, CAO, Partagas®, Hoyo de Monterrey®, Excalibur® and several other leading premium brands in the company’s Dominican, Honduran and Nicaraguan factories. In addition, the company cultivates proprietary tobacco which is used exclusively in its blends. General Cigar also operates Club Macanudo®, a cigar bar in New York City. Based in Richmond, VA, General Cigar sells through tobacconists nationwide and also exports select products to 62 countries. For more information, please visit www.cigarworld.com.
® La Gloria Cubana, El Credito, Macanudo, Cohiba, Punch, Partagas, Hoyo de Monterrey, Excalibur and Club Macanudo are registered trademarks of General Cigar Co. Inc.