Thursday, June 21, 2012

Alec Bradley to Release "American Sun Grown Blend" Selection

New addition to “American Classic Blend” offers a fuller-bodied smoke at an attractive price

DANIA, FL – June 15XX, 2012 – Little more than a year after Alec Bradley Cigars debuted their “American Classic Blend,” the critically-acclaimed company has extended the Classic selection with the release of their “American Sungrown Blend.” Scheduled to arrive at retail cigar stores on or about [July 4th. 2012]need date], the American Sungrown Blend cigars provide a fuller-bodied smoke with a little more spice. The cigars are blended with the same EsteliEstelí & Condega-grown long-fillers and Jalapa binder used in the American Classic Blend, but are finished with an attractive sungrown Jalapa Habano wrapper. The addition of this all-Nicaraguan leaf blend will also offer premium cigar smokers a medium-strength cigar in the “value” price range of $43.2095 to $5.7550 per cigar. Additionally, the shapes and suggested retail prices for both the American Classic and American Sungrown Blends are identical (higher tobacco taxation states excluded).

“We had this beautiful sungrown Habano wrapper leaf from Jalapa,” said Alec Bradley Cigars Ppresident, Alan Rubin. “After curing, the leaf acquired a great color, burned well, and had a very rich flavor and aroma. By adding it to the filler and binder we're using in the American Classic Blend, the Sungrown offers the same excellent balance while directing more spice flavors to the palate.”

Alec Bradley American Sungrown Blend cigars will be presented in boxes of 20 cigars in the following six shapes and sizes:

Corona (5½” x 42)
Robusto (5” x 50)
Toro (6” x 50 x 6)
Churchill (7” x 48)
Torpedo (6 1/8” x 52)
Gordo (6” x 60)

“We did our homework,” said Alec Bradley Marketing VP, Sam Phillips, “and found there was room in the marketplace for an affordably-priced cigar with a tad more spice and depth. Likewise, positioning the American Sungrown Blend as a personalized choice for cigar smokers made it a natural as a line extension.”

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