Alec Bradley to Release “Fine & Rare” Cigar on 11-11-11

IMMEDIATE RELEASE*

Alec Bradley to Release “Fine & Rare” Cigar on 11-11-11
New, very limited edition 10 leaf blend will debut this November

DANIA, FL – October 21, 2011 – No, it's not a new Broadway musical, a reality TV series, or a law office. Fine & Rare is the name of the latest and perhaps the most ambitious cigar yet from the award-winning Alec Bradley Cigars. Scheduled to arrive in cigar stores on November 11th, 2011, Fine & Rare is made in just one size, a 6” x 52 Toro format, and will be a limited edition release of only 1,111 boxes.

Known for pushing the envelope when it comes to marketing premium handmade cigars, Alec Bradley's Fine & Rare is no different. Produced at Fábrica de Tabacos Raíces Cubanas, the cigar boasts a shimmering Honduran Trojes wrapper leaf that conceals dual Honduran and Nicaraguan binders plus seven long-filler tobaccos which the company prefers not to disclose. To ensure the consistency of every cigar, Raíces Cubanas assigned only one team for the job which was supervised by Alex Miguel Artica. The cigars are meticulously rolled, and each vitola has been assigned a serial number which is imprinted on the band.

Alec Bradley believes this cigar is the only cigar in the world made with 10 different tobaccos; moreover, the cigars have been aging since production was completed in August of 2010. Since then, the master team has moved on to another special project that will be released in 2012.

Each of the 11,110 cigars bear the signatures of Alan Rubin (President), Ralph Montero (Vice President), Alex Miguel Artica (Supervisor), Antonia Baquedano Aluarenga (Master Roller), and Juan Miguel Rodriguez (Master Buncher).

“1000 boxes are already pre-sold for retail cigar stores, said Alan Rubin, “They sold out in 15 minutes back in July.”

100 boxes containing 10 Toros and 10 torpedos will be used at Mr. Rubin’s discretion, while another 11 boxes containing 30 cigars (10 Toros, 10 Torpedos and 10 Perfectos) will be used to raise money for Alec Bradley supported charities.

“Since we were only able to make 1,111 boxes, we thought it would be fun to release the cigars on 11-11-11,” said Alan Rubin. “I'm really excited about this cigar, too. We've done a lot of special things over the years, but this cigar is really in a class by itself. We took as much time as we needed to carefully select only the best of the best tobaccos. It's one of the reasons we could only make a limited number of boxes. As for the smoke itself, it's aromatic, full-flavored and as about complex as it gets.”

Fine & Rare will be presented in boxes of 10 cigars with an MSRP of $14.00 per cigar (pending taxation).

For more information on Alec Bradley Fine & Rare cigars, visit the www.facebook.com/alecbradleycigar
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About Alec Bradley Cigars
Founded by Alan Rubin in 1997, Alec Bradley Cigars has been acknowledged as one of the world's leading producers of fine, handmade premium cigars. Alec Bradley has received the cigar industry's highest critical acclaim for its Family Blend, Maxx, Tempus, Select Cabinet Reserve, Vice Press and Prensado premium cigars. Their commitment to satisfying cigar enthusiasts worldwide is demonstrated by their passion for excellence, creativity, and the highest quality standards.

Alec Bradley Cigar Co.
3400 SW 26th Terrace, Suite A-1
Dania, Florida 33312
www.alecbradley.com

Contact: Sam Phillips | Ph: 239-682-4080