Forcade Cigars will present the new image of its “Giralda” cigars at the International Premium Cigar & Pipe Retailers (IPCPR)

F

OR IMMEDIATE RELEASE

CONTACT:

Forcade Cigars
E: claudio.sgroi@forcadecigars.com
P: 305.233.5104

Forcade Cigars will present the new image of its “Giralda” cigars at the International Premium Cigar & Pipe Retailers (IPCPR) next Monday July 18th, 2011 at

The Venetian Hotel & Casino in Las Vegas, NV
The new ring and boxes will be pre-released during the cigar show and will be available in
August 2011

MIAMI, FL.- (11 July 2011). Forcade Cigars will proudly reveal new cigar ring and boxes for its “Giralda” brand at the International Premium Cigar & Pipe Retailers (IPCPR) next Monday July 18th, at The Venetian Hotel & Casino in Las Vegas, NV, presentation that will be available in the market starting on August 2011.

The company decided to make these changes on the image of its “Giralda” brand after listening closely to the loyal smokers and keeping the eyes on the market. “One of my first requests to Claudio Sgroi, as soon as he was named Vice-President of Sales and Marketing, was to do some modifications to the ring and the look of the “Giralda” boxes, revamping our elegant and attractive image while keeping exactly the same successful blend that our clients enjoy so much. Today, I’m proud to say: “New look! Same great taste!” said Chistrian Forcade, President of Forcade Cigars.

“The new ring is the expression of elegance through simplicity. I love the fact that it highlights the name “Giralda”, considering how meaningful it is for Chistrian and the Forcade family” said Claudio Sgroi. “The redesigned natural wood-color boxes with the windows in the front allow a preview of the renovated “Giralda” cigars that will pre-released next week along with our two brand new extension line: Forcade Robusto Gordo (5 X 54) and Forcade Cañonazo (6 X 60)”, added Sgroi.

The “Giralda” is one of the most emblematic symbols of Spain, country of origin of the Forcade family, that later relocated to Pinar del Río, Cuba where they started their cigar business in 1887. Forcade Cigars produces cigars of indisputable quality and perfect construction. During this time, the company has satisfied the market obtaining a privileged position within the best cigar retailers of the country. Jaime García blends all the Forcade Cigars, which are handmade in Nicaragua at My Father Cigar Factory.

ABOUT FORCADE CIGARS
The current generation of the Forcade family is passionately involved in the creation of wonderful cigars such as: Forcade, Giralda Natural and Giralda Maduro. Jaime García blends all the Forcade Cigars, which are handmade in Nicaragua at My Father Cigar Factory.

The history of Forcade Cigars dates back to 1887 when Thomas Novales migrated from Palma de Mallorca, Spain to Cabeza-Pinar Del Rio, Cuba, where he passed down his knowledge and dedication to the cultivation of tobacco to his four children. The Forcade children and then grandchildren fell in love with the family business and together they were able to continue the company that their ancestors had created, assuring the quality and freshness of their fine cigars. The company is named after the Forcade Family, in memory of Manolo Forcade, who died at sea trying to escape Fidel Castro’s communist regime and to pursue his dream of continuing the Forcade tradition in the United States.

To learn more about Forcade Cigars please call: 305 233 5104 or email claudio.sgroi@forcadecigars.com.