PRESS RELEASE: TORANO FAMILY CIGAR COMPANY READY TO UNVEIL ITS NEWEST BRAND "LOYAL" AT 2011 IPCPR IN LAS VEGAS

TORAÑO FAMILY CIGAR COMPANY READY TO UNVEIL ITS NEWEST BRAND “LOYAL” AT 2011 IPCPR IN LAS VEGAS

FOR IMMEDIATE RELEASE
(Miami, FL) June 20, 2011: Toraño Family Cigar Company is proud to announce the launch of the family’s newest brand: Loyal, which will be hitting the shelves this July. The Toraño family will unveil its newest creation at the upcoming 2011 IPCPR in Las Vegas.

"Carlos Toraño Sr. has always maintained that anyone who enjoys a cigar deserves to smoke a great Toraño blend at an affordable price. For decades, Carlos and his son, Charlie, have remained loyal to this philosophy of providing outstanding value to cigar lovers. Loyal provides value, quality, consistency, and most importantly, an abundance of flavor."

“Our new brand Loyal is dedicated to my father’s long standing commitment to provide exceptional quality cigars without breaking the bank. To him cigars were never a far reaching luxury, but one of life’s simple pleasures”, said Charlie Toraño president, Toraño Family Cigars. Loyal will be available in a 5x56 Robusto, a 6 1/8 x52 Torpedo, a 7x47 Churchill, and a 6x60 BFC, all with an MSRP between $4.95-$5.50.

Displayed in attractive 21 count boxes, the Loyal blend features fillers from Nicaragua and the Dominican Republic, combined with a Nicaraguan binder and dressed in an oily Ecuadorian Sumatra seed wrapper. Loyal is a solid, medium bodied smoke, that intrigues the palate with a spicy, peppery start and then transitions to a variety of rich flavours with notes of coffee and brown sugar.

The announcement of Loyal comes on the heels of recent exciting news from the Toraño Family Cigar Co. In the past 30 days Toraño announced distribution agreements with Graycliff and the Sam Leccia Cigar Co. The Toraño’s see no slowing down till the IPCPR in Las Vegas as they are putting the final touches on yet another brand which will be announced in the coming weeks. Stay tuned!

A leader in the cigar industry, Toraño Family Cigar Company is a four generation company currently based in Miami, FL. It enjoys a rich heritage and history in tobacco growing and manufacturing. For more information: www.torano.com. Please also follow Toraño on Face book: Toraño A family Cigar Company or on Twitter: @TORANOFAMCIGARS.