PRESS RELEASE: TORAÑO FAMILY CIGAR COMPANY TO DISTRIBUTE SAM LECCIA CIGARS

TORAÑO FAMILY CIGAR COMPANY TO DISTRIBUTE SAM LECCIA CIGARS

FOR IMMEDIATE RELEASE


(Miami, FL) June 13, 2011- The Toraño Family Cigar Company is proud to announce that they will be the exclusive distributor for the newly formed Sam Leccia Cigar Co. effective June 14, 2011. This distribution agreement brings together two entities with different styles and looks, but that nonetheless share the same enthusiasm and innovation in producing the highest quality cigars.

“We are excited about working with one of the industry’s most creative minds. Sam Leccia has a unique energy and approach to the cigar industry. We look forward to the collaboration between our two companies,” said Charlie Toraño, president of Toraño Family Cigar Company.

“I have always had great respect and admiration for the Toraño family. Their expertise and history in growing tobacco and manufacturing great cigars is well known. Since their announcement last year whereby they took back control of the distribution of their brands, it’s clear that Toraño is focused on expanding its distribution company and providing tobacconists with the service and cigars they deserve. I strongly feel that this team will play an invaluable role for the growth of Sam Leccia Cigar Co,” said Leccia.

The newly formed Sam Leccia Cigar Co. (www.samlecciacigarco.com) was formally announced via press release to the world this past May 27, 2011. Leccia’s innovative style sets him apart from most, but his dedication to crafting handmade cigars with the finest tobacco is what drives him. Sprinting out of the starting blocks, the first creation for the new company is appropriately named “Debut.” The cigars are a twist of Nicaragua, Honduras, Ecuador and Santo Domingo tobaccos blended together, to give a unique smoking experience. Leccia is proud of his company’s first brand, and excited about working with this team. Retailers, if interested in Sam Leccia Cigar Co. products should contact their Toraño Family Cigar sales rep for pre-ordering.

After taking back their own distribution in August 2010, the Toraño Family Cigar Company underwent several changes, to include a successful rebranding effort, new ad campaign, several key hires, the introduction of three new brands, and a partnership with Graycliff Cigar Company. This new agreement with the Sam Leccia Cigar Co. continues the recent trend of aggressive moves by the Toraño Family.

The Toraño Family Cigar Company will be present at this year’s upcoming IPCPR trade show in Las Vegas, Nevada, unveiling two new brand launches that will be announced in the coming weeks.

A leader in the cigar industry, Toraño Family Cigar Company is a four generation company currently based in Miami, FL. It enjoys a rich heritage and history in tobacco growing and manufacturing. For more information: www.torano.com. Please also follow Toraño on Face book: Toraño A family Cigar Company or on Twitter: @TORANOFAMCIGARS.