PRESS RELEASE: GENERAL CIGAR ROLLS BACK PRICE OF MACANUDO 1968

GENERAL CIGAR ROLLS BACK PRICE OF MACANUDO 1968

Richmond, VA—General Cigar announces today that the company is reducing the price of all Macanudo 1968 cigars, representing an average price savings of more than $3.33 per cigar, and an average cost savings of more than $32.00 per box.

The new pricing of Macanudo 1968 is currently being made available exclusively at brick and mortar retailers across the U.S.

Bill Chilian, director of marketing commented, “Since the debut of Macanudo 1968 in August of 2008, the brand has enjoyed critical acclaim and has received high praise from brick and mortar retailers across the country. We recognize that Macanudo 1968 is a strong product with tremendous potential and decided to revise the pricing structure to make the brand accessible to a broader range of cigar enthusiasts.”

Under the new pricing structure, Macanudo 1968 Churchill (7” x 49) will now be available for $7.69 per cigar or $153.80 per 20-count box (previous price was $10.00 per cigar or $200 per box). Macanudo 1968 Toro (6” x 54) will now carry an SRP of $7.49 or $149.80 per box (previous price was $9.50 per cigar, or $190.00 per box).
At 5” x 50, the Robusto frontmark (5” x 50) will now retail for $6.49 per cigar, with a box price of $129.80 (previous price was $8.50 per cigar and $170.00 per box). Rounding out the collection is Macanudo 1968 Gigante (6” x 60) which will now cost $7.99 apiece or $159.80 per box (previous price was $11.00 per cigar, or with a box price of $220.

About Macanudo 1968
Macanudo 1968 is made completely of tobaccos which are either grown by General Cigar or cultivated for the company under an agreement of exclusivity. Harvested one sun-ripened leaf at a time, aged in tercios and charcoaled wooden barrels to further enrich its flavor, the blend marries proprietary Dominican and Nicaraguan tobacco to a tobacco cultivated solely for General Cigar in the remote Nicaraguan island of Ometepe. These tobaccos were developed expressly to complement the hearty Connecticut Habano binder and flawless, lustrous Honduran San Agustin wrapper.

Macanudo 1968 is aesthetically pleasing, with the brand’s characteristic round head and immaculate construction evident at the first glance. From the first draw to the last, deeply complex yet balanced flavor envelops the palate with a freshness that celebrates inherent natural sweetness from the soils that bore each tobacco.

About General Cigar
General Cigar Co. Inc., a division of Scandinavian Tobacco Group, manufactures and markets handcrafted cigars for the premium market. Committed to delivering cigars of the finest quality, General Cigar’s skilled artisans produce Macanudo, Cohiba®, La Gloria Cubana®, Punch®, CAO®, Partagas®, Hoyo de Monterrey®, Excalibur® and several other leading premium brands in the company’s Dominican, Honduran and Nicaraguan factories. In addition, the company cultivates proprietary tobacco which is used exclusively in its blends. General Cigar also operates Club Macanudo®, a cigar bar in New York City. Based in Richmond, VA, General Cigar sells through tobacconists nationwide and also exports select products to 62 countries. For more information, please visit www.cigarworld.com.

® Macanudo, Cohiba, La Gloria Cubana, Punch, CAO, Partagas, Hoyo de Monterrey, Excalibur and Club Macanudo are registered trademarks of General Cigar Co. Inc.