PRESS RELEASE: ALEC BRADLEY CIGARS WELCOMES A NEW ARRIVAL TO THE FAMILY

5/20/2011

*FOR IMMEDIATE RELEASE*
Alec Bradley Cigars Welcomes a New Arrival to The Family
6" x 60 GS57 joins the ranks of Alec Bradley Family Blend cigars

DANIA, FL – May 16, 2011 - Pass out the cigars! The Alec Bradley Family Blend selection has a new arrival. Weighing in at 6 inches by a 60 ring, the GS57 will be on its way to cigar retailers this week. The GS57 is handcrafted at Raices Cubanas with its critically-acclaimed blend of Honduran & Nicaraguan long-filler, Indonesian binder and a Honduran Trojes wrapper, finished in a Cuban fantail. Presented in boxes of 20 cigars, the GS57 will retail at $7.50 per cigar.

Alec Bradley Family Blend cigars were released in 2009 in honor of the fathers of the company's three principal executives: Alan Rubin (President), Ralph Montero (Executive Vice President), and George Sosa (Vice President of Sales). In 2010 the Family Blend T11 received an "outstanding" 94 rating in Cigar Aficionado. The addition of the GS57 takes the number of sizes in the Family Blend series to six front marks, and like its siblings, is presented cabinet style in a box that bears the signatures of David Rubin, Miguel Montero and Reinaldo Sosa. Moreover, the letter/number combination names attributed to each Family Blend front mark have a special significance.

Alec Bradley Cigars are also quite familiar with marketing wide-body cigars, as evidenced by the success of their predominantly large-ring-size Maxx and Maxx Connecticut cigars editions.

"We know there is a market for 6"x 60, but production and scheduling will only allow us to make 1,000 boxes for the first issue of the GS57 for this year," said Alan Rubin President of Alec Bradley Cigars.

For more information on Alec Bradley Family Blend cigars, visit the Alec Bradley Fan Page on Facebook.

About Alec Bradley Cigars Founded by Alan Rubin in 1997, Alec Bradley Cigars has been acknowledged as one of the world's leading producers of fine, handmade premium cigars. Alec Bradley has received the cigar industry's highest critical acclaim for its Family Blend, Maxx, Tempus, Select Cabinet Reserve, Vice Press and Prensado premium cigars. Their commitment to satisfying cigar enthusiasts worldwide is demonstrated by their passion for excellence, creativity, and the highest quality standards.