PUNCH RARE COROJO RETURNS WITH NEW FRONTMARK

Immediate Release

March 30, 2011
Contact: Victoria McKee Jaworski
General Cigar Co. Inc.
732 721 0317 or 732 580 5215
victoria.mckee@st-group.com

PUNCH RARE COROJO RETURNS WITH NEW FRONTMARK

Richmond, VA—The highly-anticipated 10th anniversary edition of Punch Rare Corojo is about to be made even more exciting with the release of a new, limited edition frontmark which will debut at tobacconists nationwide beginning in late March.

Called Rare Corojo 10th Anniversary, the 5" x 50 frontmark is unique in that it will feature a proprietary Connecticut Corojo wrapper. The new cigar will begin selling in late March for a suggested retail price of $6.50 per cigar until the limited supply is depleted. The cigars will be packed in eye catching cabinet style red wooden boxes and can be easily identified by a secondary red-and-gold band that bears the Rare Corojo distinction.

Rick Chandler, director of marketing for Punch cigars commented, "For ten years, cigar enthusiasts have looked forward to the annual return of Rare Corojo, a brand that features a unique reddish-brown wrapper and epitomizes the best of what Punch cigars offer – a spicy no-nonsense blend at a reasonable price. This year, we’re pleased to have upped the ante by offering the classic Punch Rare Corojo along with the standout new taste of the 10th Anniversary frontmark."

Punch Rare Corojo 10th Anniversary joins the seven existing Rare Corojo frontmarks, which made their annual return to tobacco retail shops across the country earlier this month.

Punch Rare Corojo® are produced by General Cigar Co. Inc., which manufactures and markets handcrafted cigars for the premium market. Committed to delivering cigars of the finest quality, General Cigar also produces Macanudo®, Cohiba®, Partagas® Hoyo de Monterrey®, Excalibur®, La Gloria Cubana® and several other leading premium brands. In addition, the company grows its own premium Connecticut Shade wrapper tobacco, as well as natural and candela wrapper in the Dominican Republic. General Cigar also operates Club Macanudo®, a cigar bar in New York City. Based in Richmond, VA, General Cigar sells through tobacconists nationwide. For more information, please visit http://www.cigarworld.com.

® Punch Rare Corojo, Macanudo, Cohiba, Partagas, Hoyo de Monterrey, Excalibur and Club Macanudo are registered trademarks of General Cigar Co. Inc.