ALEC BRADLEY CIGARS REVEALS NEW CORPORATE BRAND IDENTITY

DATE: MARCH 10, 2011

*FOR IMMEDIATE RELEASE*

ALEC BRADLEY CIGARS REVEALS NEW CORPORATE BRAND IDENTITY
New logo will emphasize the company's direction and future

DANIA, FL – March 10, 2011 – Alec Bradley Cigars is pleased to announce the debut of their new corporate look and feel. The new Alec Bradley brand identity boasts a simple, yet easily identifiable logo exhibited by a strong monarchial red crest and four spired crown.

“Our new identity is dynamic," said Alan Rubin, President and CEO of Alec Bradley Cigar Company. "As we evolve as a company, we feel there is an emotional disconnect between our traditional styled cigar lines and our current contemporary logo. Our new look is more identifiable to the consumer.  For our company to build an emotional connection with cigar smokers worldwide, they must feel comfortable with who we are as a company and confident with where we are heading.  It is in this context that we feel our new look portrays more of who we are as we move forward."

The new logo will be displayed on the company's corporate letterhead, as well as on Alec Bradley cigars packaging, promotional gear, & in store marketing materials.

“Our focus groups have given us tremendous feedback,” added Rubin.

For more information on Alec Bradley products, visit Alec Bradley Cigars online at www.alecbradley.com