2011 STUDIO TOBAC WORLD TOUR BEGINS MARCH

PRESS RELEASE
02.22.11

FOR IMMEDIATE RELEASE


2011 STUDIO TOBAC WORLD TOUR BEGINS MARCH
EVENTS TO TAKE PLACE AT SOME OF WORLD'S FINEST TOBACCONISTS
CONSUMERS CAN ENTER TO WIN A 2011 CUSTOM STUDIO TOBAC GRAND SPORT CORVETTE
TOUR CIGAR SAMPLER WILL FEATURE 6 NON-PRODUCTION CIGARS
HAND-MADE STUDIO TOBAC "HutcH" CIGAR CUTTER WILL BE GIVEN AWAY AT EACH EVENT

MIAMI, FL – February 22, 2010 - Studio Tobac today announced plans for their 2011 World Tour. Bryan "The Show" Scholle, Studio Tobac's Ambassador, will travel The United States and Europe visiting an elite group of cigar retailers. Bryan’s transportation will be a brand new 2011 Corvette Grand Sport, fully customized for Studio Tobac. At each tour stop, Bryan will be rolling cigars and educating consumers on all of Studio Tobac's latest Cain and Nub projects.

"I'm really excited to hit the road for Studio Tobac," commented Scholle. "It's an honor that The Oliva Family and Studio Tobac trust me with this huge responsibility. I can't wait to meet the shop owners and cigar smokers. This is going to be a great time."

In addition to cigar rolling, there will be many other exciting things happening at each tour event:

Consumers can enter-to-win the custom 2011 Studio Tobac Corvette Grand Sport with Heritage Package. This 430 horsepower sports car, featuring exclusive Cyber Gray paint, is a track-oriented Corvette with wider wheels and tires, special suspension tuning and unique exterior details. The Corvette Grand Sport achieves a 0-60 time of less than four seconds, pulls 1.0 g on the skid pad and still boasts an EPA-rated 26 mpg.

At the end of the Studio Tobac World Tour, one lucky winner will drive away in the custom 2011 Studio Tobac Corvette Grand Sport with Heritage Package.

A very special 6 cigar sampler will be available as "gift with purchase" on all sales of Studio Tobac cigar boxes. Each cigar in the sampler will be unavailable anywhere else. The cigars are:

1. Cain F Lancero – Cain F blend in a lancero format, presented in an aluminum tube

2. Cain FF torpedo – 6x54 torpedo; a stronger blend of the Cain F

3. Cain Daytona Short Robusto – Daytona blend in a sampler exclusive 4.5x50 short robusto size

4. Nub Habano Perfecto – the first Nub perfecto ever created. 4.5x60

5. Nub San Andreas Maduro – 4x64. A new size and a wrapper never before used on Nubs

6. "ST/DS-100," an unnamed, full bodied, maduro prototype cigar.



“We wanted to do something special for the 2011 Studio Tobac World Tour. The sampler is our way of thanking the consumers who support our brands and our events” states Executive Board Director Jose R. Oliva. “Plus, we wanted to showcase our prowess at creating small-batch, ultra-limited, unique cigar blends.”

Also, each tour stop will feature a grand prize: A custom Studio Tobac cigar cutter created by artist Rick “HutcH” Hutchings. These cutters were meticulously hand-crafted one piece at a time. The cutters will not be for sale at any price.

Lastly, the 2011 Studio Tobac tour will feature the “swag” that completes any cigar event: Cigar bags, matches, cutters, shirts, hats, etc.

Consumers should expect to be blown away by each and every event. For complete details, contest rules, and a list of each tour stop, please go to www.studiotobac.com.